How to write a Marketing Manager resume?

To write an effective Marketing Manager resume, focus on lead with campaign results and roi metrics. Include key skills like Marketing Strategy, Campaign Management, Digital Marketing, Content Marketing, SEO/SEM, and use ATS-friendly keywords such as marketing, campaigns, digital marketing, brand, content. Quantify your achievements with specific metrics and results.

Sales & Marketing

Marketing Manager Resume Template

Marketing Managers develop and execute marketing strategies to promote products, services, or brands. They manage campaigns, analyze market trends, oversee content creation, and measure marketing ROI.

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Quick Facts

Median Salary

$100,000/year

Job Growth

6% (as fast as average)

Education

Bachelor's in Marketing

Key Skills for Marketing Manager Resume

Include these skills prominently in your resume to pass ATS screening and impress recruiters:

Marketing StrategyCampaign ManagementDigital MarketingContent MarketingSEO/SEMSocial Media MarketingMarketing AnalyticsBrand ManagementBudget ManagementTeam LeadershipGoogle AnalyticsHubSpot/Marketo

Professional Summary Example

"Marketing Manager with 7 years of experience driving B2B SaaS growth through integrated marketing campaigns. Led team of 6 and managed $2M annual budget. Campaigns have generated 10,000+ qualified leads annually with 300% ROI on marketing spend."

Achievement Bullet Examples

Use these proven bullet point examples as inspiration for your own resume:

  • Developed and executed marketing strategy that increased qualified leads by 150% and reduced CAC by 30%
  • Managed $2M annual marketing budget across digital, content, events, and brand initiatives
  • Led rebranding initiative resulting in 40% increase in brand awareness and 25% improvement in conversion rates
  • Built and mentored team of 6 marketers, improving team productivity by 35% through process optimization

Resume Tips for Marketing Manager

Lead with campaign results and ROI metrics
Quantify lead generation and conversion improvements
Highlight budget size and team management
Include specific tools and platforms expertise
Show strategic thinking and creative execution

Common Mistakes to Avoid

Not quantifying campaign results and ROI
Focusing on activities instead of outcomes
Failing to mention budget and team size
Using buzzwords without specific achievements

ATS Keywords for Marketing Manager

Incorporate these keywords throughout your resume to improve ATS match scores:

marketingcampaignsdigital marketingbrandcontentSEOsocial mediaanalyticsROIlead generationmarketing automation
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Certifications
  • Google Analytics Certification
  • HubSpot Marketing Certification
  • Google Ads Certification
  • Facebook Blueprint
Education Requirements
  • Bachelor's in Marketing
  • Bachelor's in Business
  • Bachelor's in Communications
  • MBA
Salary Range
Entry Level$70,000
Median$100,000
Experienced$150,000

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