How to write a Social Media Manager resume?

To write an effective Social Media Manager resume, focus on quantify follower growth, engagement rates, and roi metrics. Include key skills like Content Creation, Social Media Strategy, Community Management, Analytics & Reporting, Paid Social Advertising, and use ATS-friendly keywords such as social media strategy, content creation, community management, engagement rate, paid social. Quantify your achievements with specific metrics and results.

Creative & DesignHigh Demand

Social Media Manager Resume Template

Social Media Managers develop and implement social media strategies to increase brand awareness, engagement, and conversions. They create content, manage communities, analyze performance metrics, and stay current with platform trends and algorithm changes.

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Quick Facts

Median Salary

$62,000/year

Job Growth

10% (faster than average)

Education

Bachelor's in Marketing

Key Skills for Social Media Manager Resume

Include these skills prominently in your resume to pass ATS screening and impress recruiters:

Content CreationSocial Media StrategyCommunity ManagementAnalytics & ReportingPaid Social AdvertisingCopywritingInfluencer MarketingCrisis ManagementBrand Voice DevelopmentVideo Production

Professional Summary Example

"Creative Social Media Manager with 4+ years of experience growing brand communities across Instagram, TikTok, LinkedIn, and Twitter. Grew combined following from 50K to 500K+ while maintaining 5%+ engagement rate. Expert in paid social campaigns with $200K+ annual budget management."

Achievement Bullet Examples

Use these proven bullet point examples as inspiration for your own resume:

  • Grew Instagram following from 15K to 150K in 18 months through strategic content planning and influencer partnerships, achieving 6.2% engagement rate
  • Managed $15K monthly paid social budget across Meta and TikTok, generating 2.5M impressions and $180K in attributed revenue
  • Created viral TikTok campaign reaching 5M+ views and driving 25K website visits in one week, resulting in 500+ new customer acquisitions
  • Developed comprehensive social media playbook and trained team of 3 coordinators, standardizing content processes across 5 brand accounts

Resume Tips for Social Media Manager

Quantify follower growth, engagement rates, and ROI metrics
List specific platforms managed with audience sizes
Include paid social advertising budget experience
Show examples of viral content or successful campaigns
Mention social media management tools (Hootsuite, Sprout, etc.)

Common Mistakes to Avoid

Focusing only on follower counts without engagement metrics
Not including paid advertising and budget management
Failing to show business impact beyond vanity metrics
Omitting analytics and reporting experience

ATS Keywords for Social Media Manager

Incorporate these keywords throughout your resume to improve ATS match scores:

social media strategycontent creationcommunity managementengagement ratepaid socialinfluencer marketinganalyticsbrand awarenesscontent calendarsocial listening
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Certifications
  • Meta Blueprint Certification
  • Hootsuite Social Marketing
  • Google Analytics
  • HubSpot Social Media
Education Requirements
  • Bachelor's in Marketing
  • Bachelor's in Communications
  • Bachelor's in Public Relations
Salary Range
Entry Level$45,000
Median$62,000
Experienced$90,000

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